Spotlight

LATEST NEWS

BUA Foods revenue soars by N524.4 billion in Q3 2023

By Kingsley Odii BUA Foods PLC, a leading Foods and Fast-Moving Consumer Goods (FMCG)...

Lagos 37th Trade Fair holds as government promises enabling environment

By Felicia Nwosu Africa’s most significant trade expos and renowned business hub,...

IMC


Features

Brand marketing in a crisis: why you should be loud

No brand evaluation would be complete without taking into account the impact...

Why the customer should be at the centre of your digital transformation efforts

Digital transformation, at its core, has always been about future-proofing businesses...

The rise of Gen-Z in influencer marketing

We're looking at a generation of the next big disruptors, where the vast majority...