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Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Brands with purpose-driven goals have sustainable positioning – Adejumoh

By Felicia Nwosu Godfrey Adejumoh, a seasoned Public Relations practitioner and...

IMC


Features

H2 2020: Predictions on what’s to come for the advertising industry

2020 seems like the year that everything has decided to go wrong in the world....

Navigating Recession: The role of corporate governance and smart thinking

Competing in a recession is like running a marathon. A smart front-runner will...

NIMN 2020 Election Debates: Matters arising – By John Ajayi

The 2020 election debate organised by the National Institute of Marketing of...