Spotlight

LATEST NEWS

Olajide takes the helm as Coca-Cola’s new VP for East & Central Africa operations

By Joseph Ekeng Coca-Cola Beverage Africa (CCBA) has made a significant...

BrandXchange holds 2nd edition of Consumers Value Awards

By Seun Johnson All is now set for the second edition of the Consumers...

IMC

Features

The missing link between PR and criminal theory

The broken windows theory, the brainchild of James Q Wilson and George Kelling,...

How Multichoice built a $2.1 billion market value in Nigeria’s E&M sector

Nigeria has gained a reputation as one of the fastest-growing Entertainment...

H2 2020: Predictions on what’s to come for the advertising industry

2020 seems like the year that everything has decided to go wrong in the world....