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POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...

20th Anniversary Celebration: Mediacraft Associates increases staff salaries by 15-25%

In commemoration of the company’s 20th Anniversary Celebration, MediacraftAssociates...

IMC


Features

What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s...

Creative Rebellion Essays: I can’t go on, I’ll go on

These are not normal times, we know this. Global pandemic. The country divided....

Brand marketing in a crisis: why you should be loud

No brand evaluation would be complete without taking into account the impact...