Spotlight

LATEST NEWS

Nigerian entertainment industry market set to rise to US$13.89m by 2027

By Felicia Nwosu The growth of Nigerian entertainment industry revenue is expected...

Goldman Sachs, Morgan Stanley forecast smartphone comeback in 2024

By Kingsley Odii Prominent investment banks Goldman Sachs and Morgan Stanley have...

IMC


Features

3 Reasons marketing is the new sales

Sales have long been regarded as the driving force of business— as they should,...

How to evolve your brand messaging for the new normal

If your business is communicating in the same way it did before the COVID-19...

Reimagining Marketing: Customer experience in the next normal

By Chrystele Dumont As the coronavirus crisis progressed, producing ongoing...