Spotlight

LATEST NEWS

Brand builders express divergent views on client-agency relationship

By Felicia Nwosu Overtime, the rising demands of clients on agencies have continued...

Podcast advertising market set to grow with CAGR of 9.81% from 2023 – 2027

By Ibidunni Banjoko A Statista report has shown that Podcast Advertising revenue...

IMC

Features

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in...

Why marketers should not self-isolate during crisis – Emma Agu

Paper presented at a recent Advertisers’ Association of Nigeria (ADVAN) digital...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against...