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LATEST NEWS

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

Following last week’s widely followed conversation on the future direction of the...

Fatai Odesile to receive highest traditional title in Ora Kingdom

Corporate icon and trustee of the Advertisers Association of Nigeria, ADVAN, Aare...

IMC

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Juliet Ehimuan anchors TopTrends 2026 as mediaReach OMD charts marketing direction for the year

mediaReach OMD has once again positioned itself at the centre of Nigeria’s marketing...


Features

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year...

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took...