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Crisis is an opportunity for renewal, not just recovery, Bosun Tijani

Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy,  has...

Lagos signals strong backing for Africa’s rising gaming economy

The Lagos State Government has reaffirmed its determination to strengthen Africa’s...

IMC

Consumers enter “protection mode” amid rising stress levels — Euromonitor

A new report from Euromonitor International revealed that more than half of global...

Economic growth to drive Nigeria’s media, advertising sector, says Remi Ogunpitan

The future of Nigeria’s media and advertising industry will largely depend on the...

Features

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....