Spotlight

LATEST NEWS

Sayo Akinwale takes on expanded leadership role as Senior Director, Marketing & Communications

SeamlessHR, Africa’s leading workforce technology company, has announced the appointment...

Communications executive Wasiu Ola Abiola called to Nigerian Bar

Wasiu Ola Abiola, Head of Media, Digital, Brand PR, and Sponsorships at Nigerian...

IMC

MARKETING EDGE felicitates Dr. Fadolapo on his birthday ‎

‎There are seasons in every industry when the right person arrives at exactly the...

Publicis lands Microsoft global media business in major agency shift

Microsoft has reassigned its worldwide media planning and buying responsibilities...


Features

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe...

The difference between campaigns people see and campaigns people can’t stop talking about

Nobody wakes up wanting to see your ad. They wake up wanting to feel something,...