Spotlight

LATEST NEWS

WARC Awards announces 2025 Grand Prix winners

The Grand Prix winners for the global WARC Awards 2025 have been announced....

If sports is the next frontier, PR should be its compass- Nkechi Obi

Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL), has called...

IMC


Features

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and...

Battle for mindshare: Nigeria’s seasoning market heats up

By Ibidunni Banjoko In Nigeria's bustling and competitive seasoning market,...

Legacy brands revamp marketing strategies

By Felicia Nwosu In response to economic hardships and shifting consumer...