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Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements....

IMC

Features

How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...

Marketing industry shifts to dual approach as brand strategies flourish – report

By Felicia Nwosu The marketing industry is undergoing a significant transformation,...

Cultivating authentic connections in digital communication

By Seun Johnson In the age of digital advertising, with consumers placing...