Spotlight

LATEST NEWS

LinkedIn appoints Heather Freeland as first chief brand officer

 LinkedIn has appointed Heather Freeland as its first Chief Brand Officer. This...

MARKETING EDGE set for National Marketing Stakeholders Summit with top industry voices

MARKETING EDGE has confirmed its readiness to host the 2025 National Marketing Stakeholders’...

IMC

Features

Global accounts recently up for reviews

By Abimbola Mohammed The marketing and advertising industry is no stranger...

Unlocking strategies for brands to engage next generation of consumers

By Felicia Nwosu As Generation Z emerges as a formidable force in the global...

Nestle Nigeria empowers communities through sustainable community development

By Abimbola Mohammed In an era where consumers concentrate on brands and...