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Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

Creative sector  has done remarkably well in promoting our cultural heritage – Temitope Ajayi

Temitope Ajayi, Senior Special Assistant to President Bola Tinubu on Media and Publicity,...

IMC


Features

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

Why Nigeria has become a hub for business investment

Nigeria has always had one of the most vibrant economies in the entirety of...

Dentsu unveils 2025 media trends report, offers survival strategies for Nigerian media and advertising industry

Dentsu International, a global leader in advertising and marketing communications,...