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WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...

Publicis Media clinches FrieslandCampina’s global media mandate amid strong business momentum

In a major global shakeup of its media strategy, and after a competitive pitch, FrieslandCampina...

IMC

Features

Five Years to 2030: Are we on track with the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) were envisioned in 2015 as a roadmap...

Everything a Christmas Ad should NOT be

By Zion Rufus The holiday season is a time when brands pull out all the stops,...

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy...