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Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...

IMC


Features

Maximizing audience engagement with digital rebranding tactics

By Seun Johnson Rebranding is more than changing brand's logos, tagline or...

FirstBank’s FirstGem: Redefining Women’s empowerment in Nigeria

The story of women’s contribution to Nigeria’s economy is as old as the...

A reflection on marketing in a depressed economy with limited consumer spending

Ayodeji Rasaq Guest Columnist Marketing in a depressed economy with limited...