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9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

PepsiCo rallies on strong Q2 results, upgraded 2025 outlook

PepsiCo Inc. has recorded a notable share price surge over the past quarter, advancing...

IMC


Features

Black Friday surges past Christmas as the top time for home appliance searches

By Zion Rufus Over the years, Black Friday has evolved from a post-Thanksgiving...

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...