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More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

IMC


Features

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

Why Nigeria has become a hub for business investment

Nigeria has always had one of the most vibrant economies in the entirety of...

Dentsu unveils 2025 media trends report, offers survival strategies for Nigerian media and advertising industry

Dentsu International, a global leader in advertising and marketing communications,...