Spotlight

LATEST NEWS

‎Unilever appoints Phatak as new CFO

‎Srinivas Phatak, a company veteran, has been named the new Chief Financial Officer...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

IMC

Features

Inclusion as catalyst for transforming businesses

By Felicia Nwosu Inclusion is no longer just a buzzword; it is a transformative...

Why transparency in advertising spend remains elusive in Nigeria

By Felicia Nwosu The recently released World's Largest Advertisers 2024 report...

Effective marketing strategies to engage Gen Z by 2025

By Seun Johnson To capture the attention of Generation Z in a marketing campaign,...