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Justrite set for national expansion as IFC considers $15 million loan

Nigerian supermarket chain Justrite is gearing up for nationwide expansion as the...

Google’s big AI shopping upgrade: what marketers should know about its new ‘Agentic’ search

Google is significantly improving the online shopping experience. Crucially, the...

IMC


Features

Why Winning a Cannes Lions Grand Prix Shouldn’t Define PR Agency Success

By Anietie Udoh The 2024 Cannes Lions Festival of Creativity marked a historic...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative...

Cannes Lions PR Jury President Tom Beckman Says AI Is Changing the PR, Advertising Industry

By Anietie Udoh As the Cannes Lions International Festival of Creativity...