Spotlight

LATEST NEWS

Publicis dominates global media pitch wins in first half of year

Publicis Media has emerged as the clear leader in global media account gains for...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

IMC


Features

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer...

The world is off-track to reduce poverty – World Bank in its review of 2024 key development challenges

By Amos Oladele The World Bank has disclosed that despite decades of progress,...