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LATEST NEWS

Fearless vs Pop Energy trademark war: are marketing innovators vulnerable?

Rite Foods' recent court charges against Memuda Beverages, a Kano-based regional...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

IMC


Features

Price hikes or price gouging?

By Sola Salako-Ajulo Inflation is an economic reality that affects every...

How digital ads take center stage in Nigeria’s 2024 marketing landscape

By Seun Johnson With the rapid growth of internet penetration and widespread...

Victor Afolabi: A Marketing Strategist rides high as GDM’s helmsman

Chronicling the career trajectory of Mr. Victor Gbenga Afolabi, Group Chief...