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Afanide Uwem: the cerebral force behind All Seasons Zenith

In an advertising world where loud campaigns often overshadow their subtle architects,...

Divergent Marketing Services delivers excellent values – Antwi

Sharing her career journey and other details with MARKETING EDGE, Sola Antwi, the...

IMC


Features

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy...

Driving brand differentiation with data and creativity

By Seun Johnson As countless brands constantly strive for consumers' attention...

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back...