Spotlight

LATEST NEWS

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Udeme Ufot: The making of a great adman’s journey through advertising’s fierce paths

Every great adman’s story does not follow straight lines but fierce paths marked...

IMC


Features

Winning strategies for C-Suite Executives in 2025 and beyond

By Godfrey Adejumoh The global economy is projected to remain resilient despite...

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects...

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...