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How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...

Creative consistency: Why festive ads with same story win every year

Every December, brands flood the season with big budgets, emotional soundtracks,...

IMC


Features

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

Influencer marketing has become an indispensable tool in the marketing arsenal...

3 Nigerian brands stepping into the Super Bowl Playbook 2025

By Seun Johnson Since January 15, 1967, when the first match was played in...

Leveraging consumer feedback to shape brand future

By Seun Johnson To build a meaningful future and make a significant impact...