Spotlight

LATEST NEWS

NIPR Honors Dr. Fadolapo, others with honorary Fellowship in Uyo

 The Nigerian Institute of Public Relations (NIPR) has conferred honorary fellowships...

FTC dismisses PepsiCo lawsuit filed under Biden’s administration

The Republican-led Federal Trade Commission (FTC) voted Thursday to drop a lawsuit...

IMC


Features

Driving brand campaign success with Nigerian celebrities

By Seun Johnson Leveraging their millions of followers across social media...

Instilling creative excellence: How brands can build a culture of effectiveness with WARC and ANA’s ABE Framework

By Oluwaseyi Lawal WARC, the global authority on marketing effectiveness,...

Nigerian fashion: A thriving industry poised for global dominance

By Seun Johnson From a localized cultural expression to a global phenomenon,...