Spotlight

LATEST NEWS

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...

Pernod Ricard to sell Imperial Blue to Tilaknagar Industries in landmark €412.6m deal

Pernod Ricard has finalised the sale of its popular Imperial Blue whisky business...

IMC

Features

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified...

What traditional magazines teach us about digital marketing

In the age of instant content and digital marketing, where social media algorithms...

International Mother Language Day: How brands command loyalty via mother tongues

By Mofeoluwa Awe Language is more than just a means of communication, it...