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Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit has...

Sectoral bodies rally behind National Advertising Conference 2025

Advertising Sectoral Groups have pledged full support for the upcoming National Advertising...

IMC


Features

The new data-imperative- why quality, consistency, and privacy are the core of future-ready marketing

By Mofeoluwa Awe The marketing industry has undergone a radical transformation...

 Is pitch fees a strategic imperative for advertising professionals or an unnecessary burden for clients

The conversation around structured pitch fees in Nigeria’s advertising industry...

How brands are elevating mixology, flavour fusion, to make impactful statement

By Felicia Nwosu As brands continue to catch up with the fast-evolving consumer...