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Abiok Publicity honoured with Legacy Brand Award in OOH Advertising at EDGE Awards 2025

Abiok Publicity accepted the Legacy Brand Award in Out-of-Home (OOH) Advertising...

Optimum Exposures redefine Outdoor Advertising Excellence as the EDGE Awards 2025

At the 13th annual EDGE Awards, Optimum Exposures Limited received the Leadership...

IMC


Features

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way...

Powering brand growth, marketing strategies with connected data

Powering brand marketing strategies with connected data plays a huge role in...