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Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...

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Features

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and...

Evertop Realties Limited, positioned for laying foundations for brighter future in Nigeria’s real estate sector

In the bustling heart of Lagos, where the relentless energy of a nation converges,...

How brands and government can market the priceless value of peace

In a world frequently riven by division and violence, the desire for peace goes...