Spotlight

LATEST NEWS

A tale of two markets: Global beer slows, Nigeria surges despite hardship

Global brewers are confronting a decisive shift in drinking culture, and they are...

ARCON says no vacuum in government despite absence of governing council

The Advertising Regulatory Council of Nigeria (ARCON) has responded to concerns raised...

IMC

2015 Cannes Lions reconcile art and science of creative business

Cannes Lions, the global annual awards for professionals in the creative communications...

R&B picks Havas Worldwide Chicago as creative agency

R&B Foods, Inc., makers of Ragu® and Bertolli® Italian sauces, has named Havas...

ADVAN advances shift in practice

ADVAN advances shift in practice

ADVAN advances shift in practice

ADVAN advances shift in practice

ADVAN advances shift in practice


Features

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital...

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...