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Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

Mad stars 2025 reveals final jury to judge outstanding creative work from around the world

MAD STARS, the global festival celebrating marketing, advertising, and digital content,...

IMC

Features

The global health message: how world health day campaigns transcend cultural boundaries.

By Mofeoluwa Awe World Health Day, observed every April 7th, is more than...

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers...

Beyond the screen: how brands can rekindle the magic of reading for digital natives

By Mofeoluwa Awe In a world where glowing screens and endless streams of...