Spotlight

LATEST NEWS

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting...

Industry voices project stronger operating climate for marketing communications in 2026

Nigeria’s marketing communications industry is steadily regaining confidence, with...

IMC

British Airways calls review of global digital ad business

By James Swift, campaignlive.co.uk British Airways is reviewing its global...

Marketing Price, Energy and IMF Growth Target Review

The price of petrol have just been reduced by N10 per litre in the mist of 90percent...

Alausa Wears New Cap at Noah’s Ark


Features

UBA: An African brand with significant global footprints

The hallmark of a strong financial institution is a combination of factors,...

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently,...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by...