Spotlight

LATEST NEWS

Instagram’s DMs are no longer private: What brand deals. Influencer rates, and marketing secrets are now exposed

Meta is removing end-to end encryption from Instagram direct messages effective May...

WPP installs Nancy Hall to lead media operations as restructuring drive intensifies

Global communications group WPP has moved to reinforce its United States media leadership...

IMC

We’ll Meet Up To Cannes Standard Next Year, Says Creative Director TBWA

If the words of Ranti Atunwa, Creative Director of TBWA Concepts are anything to...

Omnicom Wins Procter & Gamble North America Media Account

Procter & Gamble, the world's biggest advertiser in terms of spend, is set to move...


Features

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything....

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Search is shifting: what happens when GEO eats SEO?

Back in the day, the only way to succeed on the internet was to ensure your...