Spotlight

LATEST NEWS

Where data found its voice: Ivan Moroke’s eight-year journey of insight, impact, Ikigai at Kantar

When history looks back at the evolution of insight-led decision-making across South...

Diadem Group expresses deep condolence on profound loss to Nigerian IMC on passing of Chief John Olulope Ajayi

Diadem Group Inc. has expressed deep sorrow over the passing of Chief John Olulope...

IMC

ADVAN advances shift in practice

As part of efforts to broaden the knowledge scope of its members and enlighten them...

ADVAN advances shift in practice

As part of efforts to broaden the knowledge scope of its members and enlighten them...

John Ajayi attains another milestone

John Ajayi attains another milestone

John Ajayi attains another milestone

John Ajayi attains another milestone

John Ajayi attains another milestone

John Ajayi attains another milestone

APCON Chairman Udeme Ufot loses Father


Features

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past...

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...