Spotlight

LATEST NEWS

A new horizon as Uche Onwudiwe steps into new era of innovation at Tolaram Group

Change rarely announces itself loudly. Instead, it begins quietly through a decision,...

How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing Part 1

Mother’s Day fell on March 15, 2026, and Nigerian brands showed up with campaigns...

IMC

Why agency business is in decline – Advertising guru, Omojafor

Advertising guru and chairman of STB-McCann, Sir Steve Omojofor has said that the...

Publicis,Troyka Set To Announce Mega Acquisition

All appears set for the much anticipated announcement of an acquisition deal between...

M&C Saatchi Sells Stake in Ad Agency

Sir Steve Omojafor Turns 70

Promasidor Media Account May Go On Toss

Media Reach cuts down on workforce

Marketing Edge Donates To Orphanage


Features

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage...