OPPO taps Jennifer Okorhi as its new integrated marketing manager
By Abimbola Mohammed
OPPO, a Chinese consumer electronics and mobile communications company, has appointed Jennifer Okorhi as its new Integrated Marketing Manager Nigeria.
Jennifer is an experienced marketing and advertising professional with a creative and analytical mindset towards marketing.
In her new role, she will drive strategy, development and orchestrate a 360-degree marketing breakthrough campaigns and marketing programmes in Nigeria. She will partner closely with innovation, product, sales and performance teams to align on key business strategies, product priorities, and positioning objectives.
Speaking with MARKETING EDGE during a phone chat, Okorhi expressed her gratitude to the management on her new appointment.
Her words: “I appreciate the management’s confidence in me, and I’m delighted to have the opportunity to lead such a global brand.
“OPPO is the world’s leading smart device manufacturers and innovators; it exists to elevate life through technological artistry. I know we can move forward and continue to provide the excellent technologies smart devices and customer experience.”
She continued: “As Marketing Manager, I will work closely with cross functional teams and partnering agencies across sectors to drive the business of OPPO in Nigeria, as we continue to adapt to customers’ needs to serve the market.”
She added that prior to joining OPPO as Marketing Manager, she was the account manager for Samsung Electronics with the responsibility to plan and manage integrated marketing campaign with notable projects that drove business impact.
She worked as the Senior Account Manager at NM Encore to developed campaigns and specific marketing strategies for clients such as Guinness Nigeria, Diageo, Visa and Airtel, Senior Account Executive at Proximity Communications Nigeria, Account Executive, Madison and Park Limited where she manages agency’s clients portfolio, prepare activation and events plan and budget for BTL marketing campaigns and events.
Okorhi holds a Bachelor’s degree in Mass Communication at National Open University of Nigeria.
She is currently studying Marketing and digital strategy at The Chartered Institute of Marketing (CIM).
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