At the 2025 EDGE Awards, where excellence was not just celebrated but redefined, one name resonated with power, purpose, and profound impact, Olufunke Fajusigbe, Founder and CEO of Auxilia Group of Companies.

Her recognition as Outstanding Media Personality of the Year and her media agency Auxilia Media as Innovative Media Agency of The Year, was not merely an award

Instead, it was a national affirmation of a career built on visionary leadership, unwavering integrity, and transformative innovation.

Building an Empire of Vision and Impact

As the architect of Auxilia Group, a conglomerate comprising Auxilia Images Global Resources Ltd, Auxilia Media Ltd, Auxilia Studios Production, Auxilia Experiential, and The Squad Travel Group, Fajusigbe has redefined what it means to lead in the advertising, media, marketing, PR, and experiential space.

With over two decades of experience, she has not only grown her companies into industry benchmarks but has also inspired a generation of entrepreneurs across Africa and beyond.

Leadership Rooted in Foresight and Excellence

Her leadership is marked by a rare blend of strategic foresight and hands-on excellence.

Under her guidance, Auxilia Group has delivered exceptional value to clients across sectors, setting new standards in service delivery, creativity, and impact.

Moreover, her ability to anticipate market shifts and innovate accordingly has positioned her as a true trailblazer in a rapidly evolving industry.

Academic Strength and Lifelong Learning

Fajusigbe’s excellence is rooted in a strong academic foundation.

She holds a Bachelor of Science in Economics from the University of Lagos, a Higher National Diploma in Hospitality Management from Yaba College of Technology, and a Master of Science in Project Management.

Currently pursuing her Doctor of Business Administration (DBA) in Marketing and Sales Administration at the European School of Management & Leadership, she exemplifies lifelong learning and intellectual rigor.

Commitment to Professionalism and Ethics

Her professional affiliations with ARCON, IPM, AAAN, and MIPAN reflect her deep commitment to industry standards and ethical practice.

But beyond credentials, it is her innovative spirit that sets her apart.

A passionate advocate for consumer rights, she is currently finalizing a book on Consumer Rights and Brand Enforcement, further cementing her status as a thought leader.

From Track to Triumph: A Story of Discipline

A former sprinter and sports prefect at Command Children School Ikeja, Fajusigbe carried her athletic discipline into business.

A one-time Most Valued Sportsman Award winner and multiple gold medalist, she was a fully sponsored athlete at both the University of Lagos (UNILAG) and Yaba College of Technology (Yabtech).

She has since leveraged her passion for sports to drive innovation in sports marketing and PR, creating impactful campaigns that blend performance with purpose.

Service Beyond the Boardroom

Her impact extends far beyond the boardroom.

Through GenerationNextz, her initiative to empower the next generation, and her continuous welfare visits to care homes, she embodies the spirit of service.

Excellence Redefined

The EDGE Awards 2025, themed Excellence Beyond Borders, found its perfect embodiment in Olufunke Fajusigbe.

Her journey from athlete to entrepreneur, from practitioner to thought leader, is a testament to what is possible when talent meets tenacity.

A Beacon for the Future

This award is not just a recognition of past achievements, but a beacon for the future
one that inspires others to lead with courage, serve with heart, and succeed with integrity.

Olufunke Fajusigbe has not only reached excellence beyond borders; she has redefined it.

 

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