Office Depot Unit selects Omnicom’s Doremus to lead creative strategy assignment
Office Depot, a leading provider of business services, products and digital workplace technology solutions, has selected Omnicom B2B agency Doremus & Co as the lead strategy and creative partner for its Business Solutions Division (BSD).
The brand spent an estimated $16.9 million on media in the U.S. last year ($11 million traditional, $5.9 million digital).
Doremus is responsible for integrated strategy, brand communications planning and creative development for B2B marketing campaigns targeting medium to enterprise business segments. The assignment comes as Office Depot pivots to an increased emphasis on B2B amid a transforming business landscape.
Chief executive officer for Doremus, Joe Rivas, said: “This is a time of unprecedented change as businesses of all shapes and sizes are moving to more hybrid and work-from-home office models. We are thrilled to be partnering with Office Depot as they have the opportunity to be an essential partner, providing the solutions and support businesses need to transform and meet these evolving needs. And nothing makes us prouder as an agency than to work with clients who are looking to drive business and category-defining change.”
Vice president marketing, Office Depot, Wesley Brinkhurst, said: “We’re excited to partner with an award-winning agency that specializes in B2B marketing like Doremus to accelerate our focus on helping enterprise customers achieve productivity, efficiency, and growth.”
“Office Depot’s Business Solutions Division has a long history of serving enterprise customers across vertical industries by providing business expertise and solutions that go beyond traditional office products. We’re excited to partner with an award-winning agency that specializes in B2B marketing like Doremus to accelerate our focus on helping enterprise customers achieve productivity, efficiency, and growth.”
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