OAAN kicks off 39th AGM in Ibadan, seeks to redefine OOH media in Nigeria
The Out-of-Home Advertising Association of Nigeria (OAAN) has kick- started its 39th Annual General Meeting (AGM) in Ibadan, with a focus on redefining the outdoor advertising business in Nigeria.
The 39th AGM is expected to provide a platform for industry stakeholders to discuss and find solutions to the challenges facing the outdoor advertising industry in Nigeria.
The event, themed “Redefining OOH Media in Nigeria: The Practice, The Business, and The Value Creation,” brings together industry stakeholders to address challenges and promote solutions for the growth of the sector.
In his address, OAAN President Sola Akinsiku emphasized the need for a proposed Bill for a Charter for Out-of-Home Media Asset Ownership and Practice in Nigeria, which aims to curb obstacles caused by unscrupulous operators and redefine the status of outdoor advertising.
The Bill, which has been submitted to the National Assembly, seeks to regulate the acquisition and ownership of billboard locations, removing ambiguity and inconsistencies in the industry.
Akinsiku noted that the proposed legislation will bring sanity to the media ecosystem, protect the interests of the sector, and support the overall growth of the business.
The OAAN President also acknowledged the collaboration with the Advertising Regulatory Association of Nigeria (ARCON) in managing the advertising content aspect of OOH practice.
RECOMMENDED ARTICLES
Comment
No comments found.