Noah’s Ark’s “Lost” gets a spot on Adweek’s list of funniest ads
If the vision for setting up Noah’s Ark was to put Nigerian agencies on the global map, by becoming one of the top agencies out of Africa, then the nine year old ad shop seems to be edging closer to the target.
Fresh from winning gold at the EPICA, which by itself is a major accomplishment on the international stage, Noah’s Ark’s winning entry “Lost” has now been picked by Adweek.com to the list of the world 20 funniest ads.
“Lost” which was done as part of Airtel’s ‘Life without data’ campaign, is one of only two commercials from Africa on the list. The other is from FP7/CAI in Cairo, Egypt. The ad was done for Coca-Cola to help bring fans up to speed on the country’s newly revived football team.
Lanre Adisa, Managing Director/Chief Creative Officer, Noah’s Ark Communications Limited, described the Gold award at the Epica Awards 2017 as another step in the right direction in the agency’s quest to put the country on the global stage.
Indeed, the compilation put Noah’s Ark in the company of some of the world’s leading advertising agencies from New York, UK, Canada, Czech, Sweden Japan etc. And essentially validates its ranking as one of Nigeria’s most creative agencies.
Speaking about the commercial, editorial director of Epica, Mark Tungate, said the advert was considered for gold because of its warmth and humor. “The jury gave the ‘Lost’ commercial from Noah’s Ark a prize for its warmth and humour, great acting and strong brand message. The story builds up to a nice twist at the end and all in all it’s a good example of advertising as entertainment. A great win for Nigeria, but also a great spot in its own right which rose to the top in a very strong category.”
Click on the link below to get the story from adweek.com, http://www.adweek.com/creativity/20-of-the-worlds-funniest-ads-you-might-have-missed-this-year/#/
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