Nigeria’s mattress market projected to hit $237.79m by 2025
By Seun Johnson
Nigeria’s mattress market has been projected to witness a steady growth, with revenue expected to reach $237.79 million by 2025. According to Statista, the sector is set to expand at a compound annual growth rate (CAGR) of 1.62% from 2025 to 2029. The growth is said to be largely driven by numerous factors such as urbanization, rising disposable incomes, and a growing middle class.
The industry, though growing, is reportedly still lagging behind global giants. According to the report, United States leads the global market by projecting an estimated $12 billion in mattress sales in 2025. Meanwhile, Nigeria’s per capita revenue in the sector is projected to stand at $1.01 per person for the same period.
Despite the revenue gap between Nigeria and advanced economies, industry experts believe that the country’s population size, coupled with changing consumer preferences presents significant growth opportunities for both local and international mattress brands.
According to experts, certain factors expected to drive the industry growth include urbanization and housing development, which will fuel an increased demand for quality housing and household essentials including mattresses.
As more people migrate to cities, the demand for new homes and furnished apartments will likely surge which will in turn, boost mattress sales.
Similarly, expansion in middle class rising disposable income is expected to trigger a spending on durable goods like mattresses with more people opting for premium products that promote better sleep and spinal health.
Moreover, it is believed that Nigerians are becoming more conscious of the importance of sleep health, leading to a preference for high-quality mattresses over low-cost alternatives. This enables brands that offer memory foam, hybrid and orthopedic mattresses to gain traction in the market.
Experts also argued that Nigerian mattress industry has seen an influx of both local and international brands, intensifying competition. Companies like Mouka, Vitafoam, and Winco Foam are said to continually dominate the market, while global brands are increasingly targeting Nigerian consumers with customized mattress solutions.
While the projected annual growth rate is said to be modest, analysts however believe that strategic market expansion and stronger regulatory frameworks could drive the growth higher than the initial projections.
RECOMMENDED ARTICLES
Comment
No comments found.