New York Festivals 2018 AME Awards now accepting entries
New York Festivals AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting entries for the 2018 competition. The deadline to enter the competition is November 30, 2017.
“The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honoring global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results,” said Michael Demetriades, SVP Executive Director of the AME Awards.
The Grand Jury is comprised of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors recruited from around the globe. Jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%.
In recent times, Nigeria has had a fair share of representation among the New York Festival jury. In 2016 Steve Babaeko, CEO of X3M Ideas was called upon to join the festival jury. But in this year’s edition it was the turn of Abolaji Alausa, Executive Creative Director of Noah’s Ark.
“AME’s Grand Jury is a collective of five regional juries, allowing all entries to be judged with cultural relevance within their own region by award-winning creatives from that market,” said Demetriades.
AME’s Grand Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.
The 2017 AME Grand Jury honored Serviceplan Group Germany with the AME Grand Award for “DOT – The first Braille Smartwatch” (technology) for DOT. Dentsu Japan received top honors earning the 2017 AME Regional Platinum Award/Asia-Pacific for “Second Life Toys” for Organ Transplant. Zulu Alpha Kilo Canada was in the winner’s circle, earning the 2017 AME Regional Platinum Award for “Say No to Spec” for Zulu Alpha Kilo. Impact BBDO Cairo earned the 2017AME Regional Platinum Award/Middle East/Africa for “The Game Before the Game” for Chipsy. TBWA Santiago Mangada Puno was recognized with the AME Green Award for “Dirty Watercolor” for client ABS CBN Foundation. To view the 2017 AME Awards winner’s showcase, please visit: HERE.
The AME Awards for Advertising & Marketing Effectiveness was founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
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