Nestle launches pea-based milk alternative under ‘Wunda’ brand
Nestlé, one of the world’s largest food & beverage companies, in a bid to enhance the quality of its services, has launched a new brand, “Wunda”, made from yellow peas.
According to Nestle, the idea behind the new brand is to provide alternative source of milk for customers who desire plant-based milk options instead of the traditional diary. The company added that it observed that most cereal-, nut- or pea-based milk alternatives have a specific taste, low in protein, or don’t mix or foam well in hot beverages which may result to consumers using two or three plant-based options for different uses.
This new product will be launched in three versions, original, unsweetened and chocolate and will roll out first in France, the Netherlands and Portugal in the coming weeks in other European markets.
It said the product is carbon neutral, high in calcium, proteins and fiber, and suitable for drinking hot or cold, frothing or as an ingredient for cooking or baking. It was created in just six months, reflecting Nestle’s ambition to speed up innovation to keep pace with new consumer trends.
Speaking about the new brand, Stefan Palzer, Nestlé chief technology officer says “People are asking for better plant-based drinks that are nutritious, versatile and taste great. We have the expertise in plant-based and experience in dairy to be at the forefront of this shift, and we’re sure Wunda will convince people adding that It is truly versatile, delicious pea-based beverage is an excellent source of protein and calcium.
The Wunda range is made from yellow peas, which provide high-quality protein and it’s high in fiber, low in sugar and fat, enriched with calcium, and are a source of vitamins D, B2 and B12.
RECOMMENDED ARTICLES
Comment
No comments found.