MultiChoice Group celebrates Africa cultural diversity with Afro-Cinema launch
In commemoration of Africa Day slated for May 25, MultiChoice Group has launched ‘M-Net Movies Afro-Cinema’, a pop-up movie channel dedicated to showcasing and celebrating contemporary African films for its DStv and GOtv customers.
With this new channel, MultiChoice intends to celebrate Africa’s cultural diversity, aptly reflected and captured in the work that is being produced by filmmakers all over the continent. Through collaboration and turning challenges into possibilities, local film industries across the continent have produced award-winning productions that have launched the careers of many directors, producers, and stars while also taking the “for us, by us” African stories global.
Yolisa Phahle, MultiChoice Group CEO of General Entertainment and Connected Video: “At its essence, Africa Day is about celebrating African unity and success as well as acknowledging the challenges that lie ahead. The pandemic has hit the film industry quite hard, and African filmmakers were not spared. This Africa Day, we want to celebrate the talent and resilience of the continent’s film industry with the launch of this festival of African films where our audiences can enjoy Afro-Cinema from the comfort of their own homes.”
One of the movies, ‘Sunset in Makoko’ produced by Nigerian filmmaker and MultiChoice Talent Factory (MFT) Academy alumnus, Allen Onyige, is an exposition to one of the biggest floating slums in Africa, called Makoko. Located in the Nigerian city, Lagos, Sunset in Makoko presents a place where regardless of despair, the community still strives to live with joy and radiate hope.
Other movies include Sew the winter to my skin- South Africa; Bed of thorns- Uganda; Payback- Zambia; Promises- Kenya; Train of salt and sugar- Mozambique; Moms at war- Nigeria; and many more.
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