Molfix Diapers emerges Consumers Choice Awards brand of the year
Molfix Diapers brand, a premium brand on the stable of Hayat Kimya Nigeria, has been adjudged the Consumers Choice Awards most beloved diaper brand of the year 2019.
The brand bagged the much coveted award which was presented recently to management of the brand custodian by Consumers Choice Awards CEO, Auscar Micheal at a colorful ceremony held at the Lagos premises of Hayat Kimya Nigeria.
Presenting the award, the Consumers Choice boss noted that Molfix diaper brand was adjudged best brand of the year, having defeated three other diaper brands, and scoring 41.7 percent of total votes cast by respondents in a direct intercept survey conducted by the organisation.
The Molfix brand’s feat in the survey was conveyed via a LinkIn post that was made public by Michael, Consumer Choice CEO, who is an experienced brand consultant with a demonstrated history of working in the Fast Moving Consumer Goods (FMCG), marketing and the advertising industry.
Well skilled in annual budgets, annual marketing strategy planning, market research, management, and media production, Michael is an accomplished author and public speaker, a strong consulting professional. He is also a member of the National Institute of Marketing of Nigeria (NIMN) and a Fellow of Institute of Brand Management of Nigeria.
Commenting on the Molfix brand feat via a LinkedIn post, the Publisher/CEO of Marketing Edge Publications, John Ajayi commended the forthrightness and marketing efforts deployed by the manufacturer which position Molfix as a top brand all through the year.
Molfix baby diapers are produced with utmost care, and they are tremendously gentle on babies’ sensitive skin; while their green absorbent layers provide perfect dryness while the outer surface of the diaper protects the skin.
Hayat Kimya Nigeria successfully launched Molfix, its flagship diaper brand, into the market in May 2015. Four years after, Molfix has been a verified success as it rapidly attained the position of the number 1 brand within the diaper category despite the tightly-contested market space.
The Institute for Government Research Leadership Technology also awarded the brand with “Best Baby Diaper of the Year” at the African Product Awards 2016 and many other awards to its name, including the most recent awards by ADVAN as the 2018 Brand of the Year and the Global Most Leading Premium Quality Baby Diaper Brand Of The Year 2018 by Global Quality Awards. Molfix has made both consumers and customers ‘Happy today, Happy tomorrow’ with its consistent high-quality product and availability in the market.
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