Metaverse ecosystem will birth new era of content creation- Hatibaruah
By Zion Rufus
Expected to surpass the value of $678.80 billion by 2030, content created in the Metaverse will be multi-dimensional and aim to facilitate the development of three-dimensional, immersive, accessible, and fully interactive environments according to Pratibha Das Hatibaruah, a Metaverse consultant and crypto strategist.
“The Metaverse ecosystem will be the global collaboration of millions of computer programmers, designers, and developers,” Pratibha revealed in a submission.
“You can say, it will be the dawn of the new era of content creation, connecting people and brands through online experiences and activities in various spheres such as in their social life, professional growth, business habits, and everything in the between.”
To bring this new virtual universe to life, the crypto strategist pointed out that creators who have proven abilities in these fields, will need tools to create content for the Metaverse like real estate, virtual buildings, and virtual avatars.
“Unlike Web 2.0, the interaction will go beyond likes and comments leading to more meaningful and deeper interactions where face to face meetings will happen in virtual homes or workspaces,” she stated further.
With the emergence of Extended Reality (XR) i.e a convergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), it is expected that people will eventually be able to completely immerse themselves in the Metaverse, and Marketing and communications professionals have been advised to pay attention to the metaverse because it is the “next frontier for online interaction”. Just like social media revolutionized the online marketing landscape, so too will the Metaverse.
“I think it’s going to be disruptive,”said Lanre Basamta, Group head, mobile financial services, Interswitch.
“We are going into the future and that future is close by. A future where marketing communication agencies, brands, and organizations will create adverts, not for flat screen, but a revolution of immersive visual, textual, and graphical content; a future where the entertainment industry will also make movies that you can’t watch with your bare eyes without the necessary hardwares,” Basamta had shared in a recent interview.
The digital world has become an all-inclusive space where commerce, marketing, advertising, learning, entertainment, social interaction, and community-building can be carried out effortlessly. This can be credited to the growing reliance of the world on technology which is rapidly launching us into the possibility of the Metaverse soon becoming a reality.
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