Meta on Tuesday (April 29) released its AI assistant, Meta AI, as an independent app, in its bid to solidify its position as a contender in the consumer artificial intelligence market.

The app, which was announced at Meta’s inaugural developer conference, LlamaCon, was launched to directly compete with OpenAI’s ChatGPT, Google’s Gemini, Anthropic’s Claude, XAi’s Grok, and Chinese’s DeepSeek.

Meta is not holding anything back in eyeing the top spot in the artificial intelligence space as theMeta Ai assistant app, built on the latest version of the company’s large language model Llama4 sets itself apart with distinct features like a social Ai feed where users can discover how other users are using prompts in the app and can engage as its typical with general social media platforms.

It is also redefining the use of voice interactions with its experimental voice interaction system using full-duplex speech technology, where conversations happen in a back-and-forth interactive fashion.

In addition to the unfair advantage of owning Facebook, Instagram, WhatsApp and Threads that hold titanic data vaults of millions of users across the world available to it, it can utilise this in personalising its AI assistant.

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Meta had earlier announced in April that it would use public posts and existing AI interactions to train its AI model in the EU, however, making it clear that users on the platform would be notified of such actions and are able to opt out.

The Meta AI app touted to be a personalized AI assistant would help users who integrate their Facebook and Instagram profiles through the Meta Accounts Centre benefit as their profile history and content data would help highly personalize its responses; the assistant has also been designed to remember specific details on explicit instructions to help give optimized future responses.

Until this development,, Meta AI was previously integrated as a search and chat feature across Meta platforms: Facebook, Instagram, and WhatsApp in 2023.

With other major industry leaders like Google, Microsoft, and the rest investing heavily to stay in the lead in championing the evolution of artificial intelligence, Meta is demonstrating itself as a major contender.

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