Meta kicks off Ad Feature in Threads to over 30 countries

Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to run campaigns globally, following an official announcement made on April 23, 2025

As noted by Meta, the ads will be rolling out in phases. They will be delivered in select markets at launch and will gradually roll out to additional markets.

In a report by The Verge, Matthew Tye, a spokesperson from Meta, explained that the company is taking a phased approach to introducing ads in more than 30 countries globally as it learns how to maximise the experiences of both users and advertisers.

Along with the introduced ad feature, advertisers on Threads will also gain access to Meta’s inventory filter, which helps them control what content appears alongside their ads.

This move by Meta will also enable advertisers to easily extend their existing ad campaigns across other platforms owned by Meta (Facebook and Instagram) to Threads with the click of a box via the Ads Manager.

Earlier on in January 2025, the corporation released a beta test (pilot program) for Threads to a few number of advertisers (in Japan and the United States) to discover how the experience will pan out for advertisers, the users and the platform.

This initial first move towards monetising the platform was signaled by a post made by Adam Mosseri, Instagram and Threads boss back in April 2024 where he noted the reservations a section of people had towards monetising the platform, he explained that Threads was a business operating on costs and to keep the app free, it needed to make money.

With Threads growing to over 320 million users over the last 21 months (partly thanks to leveraging the foundation of Instagram and Facebook) since its launch in July 2023, it could be another platform for advertisers to look at in reaching out to their target market.

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