Meet MARKETING EDGE’s panelist @ IMC 2nd Quarterly Virtual Summit – Rao
Joel Stephen Rao is the Partner & Co-Founder of Africa Creative Agency and a professional with experience in business development and customer engagement in international markets. As a creative juggernaut, Joel is responsible for managing the strategic direction for all creative & marketing disciplines with client growth, success and overall client relationship and strategy.
Prior to this position, he was the CEO of iProspect, a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. Joel functioned as a trusted partner with an in-depth understanding of consumer behaviour, reshaping brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.
With iProspect, Rao worked with notable clients such as Diageo, General Motors, ICEA, Coca-Cola and Microsoft. This earned iProspect a special recognition that it was named the “Best Agency for Performance Marketing” by iMedia, and represents more retailers on Internet Retailer’s Top 500 List than any other agency.
As a communication strategist, Joel Rao possesses a high level of analytical and critical thinking, with specialties in cross-cultural communication, having worked in Asian, African, North and South American markets. He drives the overall strategy for the Africa teams whilst at the same time effectively articulating the vision and strategy to clients and staff.
With over a decade of cross-functional experience in areas such as strategic management, consultative sales and customer engagement in the digital space, revenue generation and contract negotiation, brand positioning using traditional media and online media and team management. He has a passion to develop value for people, whether organizations or individuals in order to help them reach their goals. I believe in creating practical solutions to complex challenges through digital technology.
Joel draws from a deep digital marketing experience and business solutions development to fuel all-encompassing marketing, entertainment and communication initiatives in Africa, LATAM, Western Europe & South East Asia.
Joel is regarded as the modern generation “Digital Mad man”. He is an agile, industry professional who believes in creating practical solutions to complex challenges through digital technology.
With 12 years of experience, he has garnered a number of awards, most recently being E-Commerce Agency of the Year, Top 25 Men in Digital , Marketing Society of Kenya Digital Agency of the Year, Loeries, Luum Global Award recipient and The Cannes Lions 2021 and The MMA Smarties awards.
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