A towering figure in Nigeria’s marketing and corporate leadership landscape, Dr Omotola Bamigbaiye-Elatuyi, PhD, FNIMN, MCIoD, is set to bring her signature brilliance, bold thinking, and boundless energy to the MARKETING EDGE 2025 Q2 Virtual Summit, scheduled to hold via Zoom on June 6, 2025.
She is a force to be reckoned with in the fast-moving consumer goods (FMCG) and strategic business ecosystem, Bamigbaiye-Elatuyi will join other distinguished thought leaders to shape conversations around growth, innovation, and transformation in the marketing industry.
With more than two decades of solid commercial experience spanning West and East Africa as well as the Middle East, she is widely celebrated as one of the most cerebral and accomplished professionals in the sector. From managing iconic global brands to championing social impact initiatives, Dr Bamigbaiye-Elatuyi has consistently proven herself as a strategic powerhouse.
She has successfully led initiatives across the consumer value chain, driving profitable growth, pioneering new market entries, and building demand models that continue to shape marketing execution across sub-Saharan Africa.
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Her expertise is not hidden, whether orchestrating Nigeria’s first ever World Toilet Day celebration or partnering with the Ministry of Health to reduce diarrheal and malaria-related deaths, her work weaves together purpose, strategy, and people-focused impact.
Her marketing ingenuity is evident in the successful launch of the first-ever lager under a global beer portfolio, the introduction of a major brand extension for a global crème liquor label, and the positioning of a global snacking brand to win across multiple occasions in Sub-Saharan Africa.
The quintessential marketer is not only a dynamic strategist but also a passionate policy advocate, a respected voice in corporate governance, and a mentor to emerging professionals.
She currently serves as the Chief Operating Officer at the Society for Corporate Governance, she also chairs a major brand advisory board, further amplifying her influence across sectors.
Beyond the boardroom and corporate strategy meetings, Bamigbaiye-Elatuyi is a soulful storyteller and the author of the widely acclaimed book Imperfectly Awesome: Embracing and Becoming a Wholesome You. The book is fast becoming a compass for professional women across Africa, helping them navigate complexity with confidence, embrace their identity, and discover power in imperfection. Through Imperfectly Awesome, she is raising a new generation of female leaders who are bold, balanced, and beautifully authentic.
A charismatic speaker, a highly sought-after mentor, and a visionary with a heart for progress, Omotola Bamigbaiye-Elatuyi brings flair and depth to every conversation.
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