Meet MARKETING EDGE 2021 Awards sponsor – Boomplay
Change, they say, is the only constant thing in life. Everything changes, even music, its mode of production and play – also the accessories. There was an era when the rave was Walkman, then disc player and later IPod music player. Today, Boomplay, formerly known as Boom player, has become the no.1 fastest growing music application in Africa with over 50 million android and iOS users.
Boomplay is a music and video streaming & download service developed and owned by Transsnet Music Limited. Boomplay’s vision is to build the largest and most reliable digital music ecosystem for artistes and content creators in Africa. Its app won the “Best African App” at the 2017 “AppsAfrica Awards”. It boasts of over 68 million users as at January, 2020. It is currently the biggest and fastest growing music app in Africa with a catalogue of 20 million songs and videos which is still growing day by day. Users can stream songs and videos online free of charge, subscribe to one of the daily, weekly or monthly plans to save songs and videos to play whilst offline or purchase content to download. The service is currently available on Android, iOS and Web.
It is also the best market space for music creators to sell their music to their target audience in Africa. As the leader in music streaming & downloading services in Africa, Boomplay grants access to millions of songs, videos & entertainment news. It is known as the new wave that blows the music ecosystem in recent times.
Boomplay came into the music scene to disrupt the old ways of doing music, by equipping and empowering every music lover and creator with the creativity to enjoy music anyhow, anywhere and anytime. It took the centre stage with the fading away of some founding music accessory companies in the early 80’s and 90’s which failed to ride some of the biggest waves of technological innovation in recent decades of digitalisation, with a shift towards software and the importance of the Internet.
It announced its presence in 2015 with a face-lift to everything about music and has since redefined the mode of uploading, downloading, playing and enjoying music. It is simply the wonderland for entertainment, as a multi-purpose platform where content creators and users meet to watch & download music videos, live concerts, comedies, documentaries & many more. Boomplay apps helps to form a music community for its users as millions of music lovers who use the app can follow each other and see their playlists, posts and also send direct messages.
The unique music App is the home of music with over 60M songs across different genres like Pop music, Rock, Afrobeats, Afropop and Reggae from your favourite artistes. With features that allow streaming and downloading the best new songs, trending songs, albums and curated playlists on Boomplay for free and play music offline data-free, users can upload, by registering a Boomdistro account to upload tracks, albums, artwork, and metadata easily. It has equally created room for users to distribute, and sell music on Boomplay and other platforms and such music will be available to millions of users across Africa and globally. Unlike other music platforms, users get paid as they get 100% of the royalties generated from the music distributed.
As a multi-faceted app, it supports all kinds of payment methods including but not limited to Direct Carrier Billing, Bank Cards & Mobile Money which makes it the most efficient monetization platform for artists in Africa.
Boomplay believes in transparency. Its content management system (CMS) allows content providers to monitor the performance and sales of their content in real time. The company aims to build the largest and most sustainable digital music ecosystem for artistes and content providers in Africa.
Although concentrating primarily on African local and urban music content, its diverse music catalogue makes Boomplay Music a global music app. You can sign up to the app via your mobile number or your frequently used social network accounts like Facebook, Twitter and Google.
The app was first launched in Nigeria in 2015. The expansion was gradual as the success was notable and expansion to East Africa was the next step. In August 2016, the Kenya office was opened and an Operations team put in place to build the foundation of the business in the region. In April 2017, the Tanzania office was introduced to the region, and the team is working hand in hand with the industry players to create awareness of the brand to the content providers, artists and users. In April 2018, the Ghana office was opened with the operations team set-up to sensitize artistes and music lovers alike in order to build a foundation for the business in the country.
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