Meet MARKETING EDGE 2020 Summit & Awards partner – MTV Base
MTV Base is a music channel from ViacomCBS Networks UK & Australia that focuses primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV’s digital boutique of music channels on July 1, 1999 in both the United Kingdom and in Ireland.
In 1995, Pan-African satellite provider DStv launched 17 international channels on its service, including MTV Europe and VH1 Europe. These channels were the major promoters of international genres of music to the continent.
In 2004, MTV Networks International announced it had plans to launch its 100th channel in Africa with the launch of MTV Africa (proposed branding). In February 2005, MTV Networks International launched MTV Base Africa. MTV Base Africa also promoted MTV Europe and aired some of its reality-based programmes.
In June 2013, MTV Base divided itself into two feeds, one exclusively for South Africa and the other airing for the rest of the continent. While MTV was going to get a localized feed exclusively for South Africa, the rest of the continent would have been served by the European feed. However, MTV South Africa was also launched across East and West Africa and replaced MTV Europe. Despite its coverage area, the channel was only focused towards its Southern African viewers. It aired shows from MTV US, music programming and two local shows, MTV choice, which was a magazine show, and Jou Ma Se MTV, which was a playlist of South African music videos.
In 2015, MTV reduced its music airing time to 02:00 CAT to 06:00 CAT instead of 02:00 CAT to 09:00 CAT and music was no longer aired at noon. MTV South Africa rebranded to MTV Africa and its name on its social pages was changed to MTVAFRICA
MTV Africa is available in Sub-Saharan Africa exclusively through DStv. It is available in Southern Africa through the Compact, Extra and Premium bouquets, while in the rest of Africa on Compact, Compact + and Premium and can be accessed in two million households in the region. The channel was originally available exclusively on DStv Premium following MTV Europe.
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