Meet MARKETING EDGE 2020 Summit & Awards panelist – Emma Agu
Emmanuel Agu is the Group Marketing Director of JOTNA Nigeria Limited, a group of companies which comprises The La Casera Company Plc, a leading beverage company; Prima Corporation, a manufacturer of preforms and caps in West Africa; Engee Pet Mfg Co. which produces the most consistent quality or food grade bottle resins, and Gilon Group, a global distributor of raw materials.
Since he got into the saddle as Marketing Director of JOTNA, Emma has soldiered on with his marketing team despite all challenges.
A versed and vastly experienced professional, the marketing whiz kid has brought to bear his very deep knowledge and very diverse exposure to bear on the management of an array of brands, including La Casera Apple drink, Smoov Chapman, Bold Bitter Lemon, Nirvana Range of Water (Premium Table Water, Soda Water and Tonic Water), just as he has led his team of talented marketers to develop and build iconic brands and deliver high growth plans against key priorities.
Before joining JOTNA in 2018, Emma had started his career at Guinness Nigeria Plc, a subsidiary of Diageo Company as a Graduate Management Trainee –Marketing in 2002 and he rose through the ranks to become the Marketing Manager –Lager (Harp & Satzenbrau) & Malt (Malta Guinness Classic and Low Sugar) brands in 2011.
He later moved to Nigerian Breweries Plc, a subsidiary of the Heineken Company in 2013 as a Marketing Manager –Lager (Gulder& Life Continental Beer) and Stout (Legend Extra Stout) brands.
Agu left the Heineken Company as the Portfolio Manager –Mainstream Lager (Goldberg, Life, 33, & More) & Stout (Legend, Turbo King & Williams) in 2018 before joining JOTNA Nigeria Limited as its Group Marketing Director.
With almost two decades experience in consulting and FMCGs, he is a well rounded business and commercial leader with strong track records across brand communication/experiential strategies, portfolio profitability, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership.
Skilled in regional communication and local insight generation to deliver strong brand growth, Agu has vast experience in cause marketing with a broad knowledge about the Nigerian/African consumer space, their habits and attitudes towards brands.
He is a strong marketing communication professional with a Master of Science (M.Sc.) focused in Media and Marketing Communication from School of Media and Communication, Pan-Atlantic University. Agu is a Fellow of the National Institute of Marketing of Nigeria(FNIMN), a Fellow of the Institute of Management Consultants (FIMC), and an Ashridge Alumnus.
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