Meet MARKETING EDGE 2020 Summit & Awards panelist – Baba Awopetu
Baba Awopetu is a passionate business leader with expertise in transforming sales and marketing functions to drive growth. He possesses an instinctive ability to identify the drivers in complex markets and development strategies and actions to turn them into profits. He is experienced in B2B, B2C, and multi-channels across sectors, including life science, pharmaceutical, medical device, nutrition, healthcare and consulting services. The marketing expert is very effective at motivating, inspiring and engaging people to deliver stellar growth.
Mr. Awopetu’s professional trajectory has seen him being the Group Strategy & Marketing Director (CMO) and UK Sales & Marketing Director, Optegra Eye Healthcare; the largest network of private dedicated eye hospitals in Europe. As the director, he reorganised his teams to focus on customer groups, centralised and integrated the departments which helped to improve the company’s profitability by 30%. He revamped the marketing strategy and repositioned the organisation as the most trusted eye healthcare group.
Awopetu was also the Marketing Director, EMEA, Leica Microsystems, a world leader in microscopes and scientific instruments. In his corporate capacity, he restructured, centralised, and realigned his team towards a strategic, commercial and accountable marketing culture which increased leads by 86%, reduced cost per lead by 22% and achieved growth of 10% with a 3-point market share gain among others.
As the Head of Marketing, OTC Nutricia, a company that specialises in the delivery of advanced medical nutrition for all, Mr. Awopetu conducted feasibility study, developed and implemented plan for the first Alzheimer’s OTC solution among many professional accomplishments and positions he had held in various global firms.
As a chartered marketer, Mr. Awopetu has been a member of the Judging panel for Pharma Times’ Marketer of the year, a committee member of CIM Medical Marketing Group, an expert editor for Journal of Medical Marketing and Chairman at Eucomed conference among several others.
His educational and professional qualifications include University of Greenwich, Masters in Strategic Marketing: The Marketer’s Forum, C.I.M Professional and Postgraduate Diploma in Marketing and University of Greenwich, BSc (Hons), Pharmaceutical Sciences.
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