Media Fuse Dentsu Aegis Network to unveil updated CCS Tomorrow
Media Fuse Dentsu Aegis Network has announced plans to launch the wave 2 of the Consumer Connection System (CCS) in Nigeria.
The event is set to be held at the Media Fuse Dentsu Aegis Central Services Building, Ikeja, Lagos on December 14, 2018.
Consumer Connection System (CCS) which was first launched in 2016 is the Dentsu Aegis Network’s proprietary research tool that provides clients with unique and in-depth insights into consumer behavior and their relationship with the media.
According to Media Fuse Dentsu Aegis Network CEO, Emeka Okeke, “CCS is the most in-depth single source of media, marketing and consumer-targeting data in Nigeria today, allowing a true understanding of how consumers interact with the broad range of media channels, while continuously experiencing different thoughts and feelings, helping marketers, advertising agencies and media owners communicate more effectively to these consumers”
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