M&C Saatchi Abel broods over losing Heineken account
M&C Saatchi Abel has expressed sadness over losing a juicy Heineken account to its rival. The loss came on the heels of a closed two-way pitch between M&C Saatchi Abel and Publicis Machine as Heineken South Africa has now aligned globally with the Publicis Groupe.
Jason Harrison, Group MD, M&C Saatchi Abel, who has navigated this account since it was awarded to the agency eight years ago said: “As an agency, we hold ourselves accountable for three things; helping our client grow their topline, their market share and their brand equity. On all the measures this relationship has been spectacularly successful.”
According to Sunday Times Top Brands Awards, Heineken has been the number one top beer brand in South Africa for the past three consecutive years, with South Africa now a top-five market globally for Heineken, which reflects the rapid growth achieved. These achievements are astonishing considering the historic hold established South African beer brands have held on the local market.
In a pensive, nostalgic tone, Harrison added: “M&C Saatchi Abel are hugely grateful to Heineken for choosing our fledgling agency in 2011 shortly after opening our doors and could not be prouder of the contribution we have made to the business and the wonderful and trusted friendships forged over the years. We leave the brand in exceptional health and could not possibly have done more.”
Source: Bizcommunity
RECOMMENDED ARTICLES
Comment
No comments found.