MARKETING EDGE set to mark 20 years of robust brand journalism
By Felicia Nwosu
Foremost brand-focused, marketing and advertising magazine, MARKETING EDGE, has announced that plans are underway to celebrate with pomp and pageantry, its 20 years of rich history in promoting the brand idea while expanding the frontiers of marketing and advertising knowledge as an avant-garde news media platform in the Nigerian marketing communications ecosystem.
Highlighting on the epochal event, the Chairman, Planning Committee, Adedotun Adebowale, said that to make the landmark celebration more nostalgic and memorable, the company has lined up a week-long bouquet of programmes to herald the anniversary.
Mr. Adebowale revealed that the event will kick-off with the unveiling of the anniversary logo and a media parley early next month. He noted that this would be followed with a Medical Outreach on 12 September, 2023, and a National Marketing Stakeholders Summit, while the entire ceremony would be rounded off with a thanksgiving service.
Giving a full rundown of the ceremony, Mr. Adebowale added that the brand will be setting the tone of the 3-in-one event by hosting its iconic Annual National Marketing Stakeholders Summit, which has served as an avenue to hear from Digital Marketing professionals for almost two decades. This, he hinted, will take place on 15 September, 2023, via Zoom.
According to him, the legendary and famous MARKETING EDGE, 20th anniversary and Awards for Brands and Advertising Excellence ceremony will hit the centre of excellence on the 16 September, at the high profile event Center, D’Podium, located at 124 T.F. Kuboye Road, Lekki, Lagos.
He reiterated that the event is designed to recognize excellence and also to reflect on exceptional works by industry professionals, while shining light on the path forward for the growth of the industry in fostering peak performance and creativity.
For the leading publication’s outfit, 20 years and the lights are still on, heralds a time to take a step back, celebrate and reflect on its long-winding journey that has led to its success and to appreciate those who have become a part of its legacy.
MARKETING EDGE also revealed that hitting the major milestone of age 20 in a challenging corporate milieu like Nigeria is no mean feat as it is a significant landmark, such that everyone connected to its success must join hands to commemorate.
The iconic brand-centric platform added that this year, come September, it will be delving deep into its history, highlighting its brand’s endurance, mission and values in its two decades journey of dealing in brands journalism through the promotion of the management of brand businness and the businness of brand management.
Speaking on the forth-coming 3-in-1 event, Publisher/ CEO of the leading industry Magazine, MR JOHN AJAYI, said, “The 20th year of the corporate existence of the magazine in a highly shackled and fragmented Nigerian media market calls for the rolling out of drums and engaging the trumpeters.
“So far so good, the Lord has been faithful, because looking back today, our long journey of twenty years looks like just yesterday.
“When we started, a few people gave us the benefits of living up to age five, but here we are, at 20, yet still kicking and waxing strong. We give God all the glory.”
He added that, “with the vision and mission of the magazine still intact and ever-green, the Company shall be here in another twenty years to come and beyond.”
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