MARKETING EDGE ONTV to feature Omoyele, marketing maestro, in exclusive interview this Wednesday
By Felicia Nwosu
MARKETING EDGE ONTV, the flagship television program of MARKETING EDGE, Nigeria’s foremost marketing and advertising publication, will feature Lampe Omoyele, a leading marketing expert, in an exclusive interview this Wednesday.
The 30-minute show airs at 12:30 p.m. on TVC News (DSTV Channel 418) and at 8:00 p.m. on WAP TV (DSTV Channel 262), with a repeat broadcast scheduled for Thursday at 9:30 a.m. on WAP TV.
This episode of MARKETING EDGE ONTV, which stays true to its tagline, “Promoting the Brand Idea,” will feature the highly anticipated “Industry Conversation” segment with Omoyele, a respected business leader and mentor with over 30 years of experience.
The seasoned marketing professional, who is also the Managing Director of Nitro 121, has a distinguished career marked by leadership roles at multinational companies like Nielsen, where he served as Managing Director for West Africa, GSK, where he was Africa Marketing Director for Family Nutrition, and Airtel Nigeria, where he was Marketing Director.
He also served as Marketing Director at Nutricima, a PZ Cussons company, and Cadbury East and Central Africa, demonstrating his deep understanding of marketplace dynamics across diverse sectors like FMCG, retail, and telecommunications. Omoyele is also the Founding Partner of The Lucent Consulting Company, a business strategy and human capital development consultancy, and Provost of Orange Academy, where he shapes the future of marketing by imparting his extensive knowledge.
A Fellow of the National Institute of Marketing in Nigeria (NIMN), Past Trustee of the Advertisers Association of Nigeria (ADVAN), and Associate member of the Advertising Regulatory Council of Nigeria (ARCON), Omoyele’s contributions to the industry are widely recognized.
He has received numerous awards, including the Marketing Society of Kenya’s Warrior Award and recognition as one of the ‘100 most influential global marketing leaders’ by the World Marketing Congress. The author of “Bland or Be Bland!”, a book on personal branding, will share his expert assessment of the Nigerian creative industry, discussing its recent performance, current standing, and evolution.
The marketing maestro will also address the growth of integrated marketing communications in Nigeria, identifying challenges and how industry players are navigating them. The business strategist will offer insights into emerging opportunities in the current economic landscape and provide advice to brands on strategically allocating marketing spend amidst uncertainty. The advertising executive will also share his perspectives on the impact of recent regulatory policies and reforms on the Nigerian advertising landscape and offer projections for 2025.
The conversation with this industry veteran will also delve into Nitro 121’s vision and mission, highlighting its unique selling propositions, client-centric approach, the inspiration behind its name, and its core ethos. This edition of MARKETING EDGE ONTV is a must-watch for marketing professionals, brand managers, business leaders, and anyone interested in advertising and brand building.
MARKETING EDGE ONTV is a weekly television program dedicated to exploring the latest trends, challenges, and opportunities in the marketing and advertising industry. Through interviews with industry leaders, insightful analysis, and in-depth discussions, the program provides a platform for thought leadership and industry advancement.
MARKETING EDGE is a leading marketing and advertising publication in Nigeria, committed to promoting the brand idea and fostering excellence in the field. Through its print, online, and television platforms, MARKETING EDGE provides valuable insights, news, and analysis to industry professionals and enthusiasts.
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