MARKETING EDGE ONTV will feature Obembe Oluwatosin, Group Managing Director of Luova Group, in the concluding part of his in-depth interview this Wednesday.

The episode airs as part of the programme’s weekly 30-minute broadcast on TVC News, DSTV Channel 418, at 12:30 pm, and on wapTV, DSTV Channel 262, from 11:00 am to 11:30 am, with a repeat on Thursday at 9:30 am. Viewers can expect the continuation of the conversation that began last week, exploring the state and future of Nigerian creativity.

A Career Built on Creativity and Structure

Obembe leads Luova Group, a creative enterprise designed to deliver scale, cultural relevance, and consistency across multiple disciplines.

Under his leadership, the group operates Tobems Production, a premium production hub known for cinematic storytelling; Trois Sitini, a strategy-focused marketing agency leveraging consumer insights; and Tash Studios, a talent and influencer management platform nurturing globally relevant creative voices.

With nearly two decades in the industry, his growth has been shaped by formal training in Mass Communication at The Polytechnic, Ibadan, and advanced certification in Creative and Digital Media from Pan-Atlantic University.

He also holds professional affiliations as a Certified Accredited Management Consultant, Fellow of the International Management Consultants Board, and African Union Ambassador, with influence extending internationally through his role on the IMCB Board in Canada.

Delivering Cultural Impact Through Work

Obembe’s portfolio reflects Nigeria’s evolving creative landscape. He has directed high-profile events such as the Hilda Baci Guinness World Record Cook-a-thon, Stacked December 2023 in Lagos and Abuja, and major campaigns for brands including Pepsi and TECNO.

He has also led events like Rhythm Unplugged, Calabar Carnival, Remo Unity Concert, and the Gino World Jollof Festival Guinness World Record, demonstrating precision, cultural sensitivity, and large-scale execution.

Export-Ready, But Professionalism Remains Key

During the concluding segment this Wednesday, Obembe will reaffirm that Nigerian creative talent is globally export-ready, citing the international success of Nigerian music, fashion, and cuisine.

However, he will stress that professionalism and discipline are critical. According to Obembe, challenges such as artist lateness, missed rehearsals, and weak contractual compliance continue to undermine Nigeria’s global credibility.

MARKETING EDGE ONTV Delivers Insight

The programme, known for its blend of Brand News, Brand in Focus, and Industry Conversation, continues to provide market intelligence enriched by real-world professional experience.

This week’s episode promises to offer actionable insights for creatives, marketers, and industry stakeholders, connecting past experiences to present opportunities and challenges in Nigeria’s creative economy.