This Wednesday, April 30, 2025, MARKETING EDGE ONTV will welcome back Marvin Martins Arimi, General Manager of MAX FM and Yanga FM, as a guest on its Industry Conversation segment.

The broadcast will continue the compelling conversation started last week, offering fresh insights into Nigeria’s vibrant radio broadcasting space.

The episode will air on TVC News (DSTV Channel 418) at 12:30 pm and on WAP TV (DSTV Channel 262) at 8:00 pm, with a repeat broadcast scheduled for Thursday at 9:30 am.

With over 14 years of experience across broadcasting, advertising, and content development, Marvin Arimi currently leads the strategic direction of both MAX FM and Yanga FM.

In this follow-up interview, he will shed more light on what inspired the creation of Yanga FM and what sets it apart in a crowded market.

He will also delve into the unique proposition of positioning pidgin English as a bold, cool language of cultural pride, particularly among younger audiences.

Speaking earlier, he remarked, “Yanga is a new idea to make pidgin cool. Everybody comes in and follows a particular pattern, but ours is different with a twist.

Before now, the upper class frowned at their kids speaking pidgin, but now they want their children to speak pidgin because pidgin is cool.”

The episode will also explore the station’s approach to innovation and how it is navigating the future of radio media in Nigeria’s digital age.

Viewers can expect another engaging session from one of the country’s most forward-thinking media executives.