MARKETING EDGE ONTV hosts Lanre Adisa this Wednesday
By Felicia Nwosu
Advertising luminary, Lanre Adisa, the influential Founder and Chief Creative Officer of Noah’s Ark Communications, returns to MARKETING EDGE ONTV this Wednesday, continuing a comprehensive exploration of Nigeria’s advertising landscape. This highly anticipated episode, concluding an interview begun last week, promises to deliver crucial insights from one of the industry’s most respected figures.
Viewers can tune in to TVC News (DSTV Channel 418) at 12:30 p.m. or WAP TV (DSTV Channel 262) at 8:00 p.m. this Wednesday to catch the program. A repeat broadcast will air on WAP TV Thursday at 9:30 a.m.
Adisa, who also holds the prestigious positions of President of the Association of Advertising Agencies of Nigeria (AAAN) and Chairman of the Heads of Advertising Sectoral Groups (HASG), brings over 30 years of invaluable experience to the discussion.
His remarkable career, marked by collaborations with leading multinational brands and top advertising agencies, culminated in the establishment of Noah’s Ark Communications in 2008. Under his visionary leadership, the agency has solidified its reputation as one of Africa’s most creative and innovative, earning a plethora of local and international awards for its groundbreaking campaigns.
This week’s episode will delve into the critical issues confronting Nigeria’s advertising sector. He will provide his expert perspective on the profound impact of economic realities on creative output, the shifting demands of clients, the pivotal role of technology in brand storytelling, and the urgent need for Nigerian agencies to effectively compete on the global stage.
The 30-minute programme, known for its engaging format and key segments including Brand News, Brand in Focus, and Industry Conversation, will offer a deep dive into the trends reshaping Nigeria’s dynamic advertising industry.
RECOMMENDED ARTICLES
Comment
No comments found.