In continuation of an insightful exchange that began last week, MARKETING EDGE ONTV again hosts Israel Obatunde, Chief Executive Officer and Founder of Ideas Origin Media (IOM), this Wednesday on its flagship Industry Conversation segment.

A Reformist Voice in Advertising

Obatunde, who has earned recognition as one of Nigeria’s most vocal reformists in the advertising space, continues his discussion on resilience, transparency, and purpose-driven creativity.

No doubt, these are themes that define his career and advocacy for a stronger marketing ecosystem.

Championing Structure and Innovation

He maintains that advertising must thrive on structure, fairness, and innovation, not just creativity.

Read also

Obatunde’s earlier session stirred wide industry interest.

This week’s continuation promises deeper insights into how Nigerian agencies can remain resilient amid economic pressures while staying competitive globally.

Transforming Ideas into Impact

Since founding Ideas Origin Media in 2022, Obatunde has positioned the agency as a creative powerhouse with standout campaigns.

These are remarkable campaigns such as the Jack Daniel’s “Jack and the Beats” project featuring Guinness World Record holder Hilda Baci, which merged storytelling with cultural engagement.

A Platform for Thought Leadership

The broadcast airs tomorrow on TVC News, channel 418 at 12:30 pm, and on WAP TV at 8 pm, with a rebroadcast on Thursday at 9:30 am

Itstands as one of Nigeria’s most authoritative platforms for thought leadership in marketing and advertising.

Show Segments and Industry Relevance

The show features three key segments: Brand News, Brand in Focus, and Industry Conversation offering rich insights, trend analyses, and exclusive interviews with leading professionals across the Integrated Marketing Communications (IMC) landscape.

Driving Conversations that Shape the Future

Through its engaging and knowledge-driven programming, MARKETING EDGE ONTV continues to serve as a bridge between industry players, consumers, and brand custodians, spotlighting the ideas shaping Nigeria’s marketing future.