MARKETING EDGE on TV hosts Osunkeye tomorrow
By Felicia Nwosu
Nigeria’s foremost brand-focused, marketing and advertising television programme, MARKETING EDGE on TV, will be hosting Buki Osunkeye, an award-winning Chartered Marketer, this Wednesday, on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm. There will also be a repeat broadcast on WAP TV on Thursday at 9.30am.
The programme is a 30-minute package that comprises brand news, brand in focus and industry conversation.
In this week’s episode, Buki Osunkeye will be giving her assessment of the Nigerian Integrated Marketing Communications, with focus on how professionals are exploring and adapting to the present economic headwinds to effectively harness the opportunities that abound in the industry.
Osunkeye, as a tech leader and growth marketing strategist, comes with extensive experience and robust track-record in delivering go-to-market strategies & marketing campaigns for multinationals. She is a Co-founder of several tech-enabled businesses including Pora – smart African dating app and the e-commerce brand, Azaria Lagos.
Buki is a GetFunded Africa mentor and the convener of Tech Leaders Network Africa – a business community of tech founders. She facilitates and speaks as a panelist on topics including tech, start-up and marketing in various platforms namely: She Code Africa, Lagos Start-up week, social media week and most recently at the Fintech Nigeria digitalisation webinar
Buki started her career as a Client Service Executive at an advertising agency on the Coca-Cola account team. She worked her way through the industry, rose to become a General Manager and then later transitioned to Tech as Head of Product Marketing at Sterling Bank.
During her expansive advertising career, Buki was responsible for marketing budgets over $1 million, and has executed campaigns for some notable brands such as Nokia, Sterling bank, Meta Inc, Coca-Cola, UBA, Peak Milk, Virgin Atlantic, MT, Whatsapp, British Airways, Guinness, Bloomberg TV, Benson & Hedges and more. Buki Osunkeye is a successful strategist and innovative thinker with demonstrated effectiveness in running tracked ROl performance marketing projects.
She is a MarTech enthusiast and advocates the use of marketing tracking and analysis tools to deliver added value to customers and increase business revenue. Her tool stack include: Mix panel, Airtable, Amplitude, Klaviyo, Power BI, Twillo, Netcore, Braze and so many more.
Buki is a member of the CIM, has a B.Sc (Hon) in Accounting from Cardiff University, Wales, UK and an MSc in Marketing Management from Aston University, Birmingham, UK. She is extremely proud of her heritage (Egbaland, Abeokuta, Ogun State) so much so that through her brand, Azaria Lagos, she works with local womenprenuers to produce and export local dire textiles and shea butter products produced in Abeokuta.
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