MARKETING EDGE on TV hosts Okusaga tomorrow
By Oladapo Olatoyosi
Foremost brand-focused, marketing and advertising television programme, MARKETING EDGE on TV, will be hosting Bolaji Okusaga, the Managing Director of Market Engine, tomorrow, Wednesday, 6 September, 2023, on TVC News, DStv Channel 418 at 12:30 pm.
The programme, which is a 30-minute potpourri of industry gist, events and conversations will also be broadcast on WAP TV on Wednesday at 8pm and on Thursday at 9.30am.
In this interview, the MD of Market Engine & Precise Communication will be continuing on the conversation he started last week where he spoke about the Nigerian Economy, the areas of opportunities in the Integrated Marketing Communications (IMC) sector, the role of innovation and technology among others.
Mr. Okusaga is an experienced strategist and brand devotee with interest in Corporate Strategy, Business Ethics and Corporate Governance. He has been gracefully wearing the badge of being the best as he was the best graduating student of class 1994, Dramatic Arts from Obafemi Awolowo University. He started his banking career with Marina International Bank. He then transcended by becoming a member of the nine-man integration project management team that drove the merger between Access Bank, Capital Bank and Marina International Bank.
He has worked with various companies that cut across sectors in the mass media, Marketing, Public Relations and Banking; including companies such as International Centre for the Arts, Lion Bank of Nigeria, Minaj Broadcast International. He is an Associate, Nigeria Institute of Public Relations (2002) and was Vice President, Association of Corporate Affairs Managers of Banks (ACAMB) 2005–2006; and a Member, Chartered Institute of Public Relations, United Kingdom – 2015.
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