MARKETING EDGE on TV features AAAN President on TVC DStv Channel 418 @12:30PM this Wednesday
By Oghale Mafuru
MARKETING EDGE on TV, a leading marketing and advertising TV programme, will this Wednesday host the President of the Association of Advertising Agencies of Nigeria (AAAN) and Chief Executive Officer at X3M Ideas, Steve Babaeko, a renowned and intellectually savvy advertising and marketing practitioner.
This week on MARKETING EDGE on TV, the pioneer brand and marketing TV show that airs every Wednesday on TVC DStv Channel 418 at 12.30 pm, will show the second part our conversation with the esteemed creative expert on the “Industry Conversation” segment where he will speak about varied issues in the advertising industry in Nigeria.
MARKETING EDGE on TV, a 30 minutes programme, encompasses juicy industry gist, developments and happenings in the field of advertising, marketing and communication. It is packaged in three segments, namely: brand news, brand in focus and industry conversation where industry players discuss varied industry-based issues comprehensively.
Babaeko began his advertising career at MC&A Saatchi & Saatchi and moved to Prima Garnet Ogilvy. For more than 23 years, he has been helping to create some of the most iconic marketing works on the continent.
He continues to represent Africa on the global stage having been a member of the jury at the New York Advertising Week, the Loeries and Cristal Awards. He has also been a speaker at the Cannes Festival of Creativity and also one of Adweek’s Top 100 Creatives in the world 2019.
Aside from being the President of the AAAN, he is Chairman of the board of Lagos Advertising and Ideas Festival (LAIF) and member of the board of International Advertising Association (IAA), Nigeria.
He is the serving Chairman, Public Relations Committee of the Nigerian- American Chamber of Commerce.
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